PLAY ISN'T WHAT YOU LEFT BEHIND. IT'S WHAT BRINGS YOU BACK TO LIFE.
OUR MISSION
To the kids who packed away their toys too soon, and the grown ups carrying too much to remember what fun feels like, we say: buy yourself the toy.
Collect the cute thing.
Build a shelf of silly, sacred treasures.
Wear the charms.
Obsess over your creative fixations.
Laugh too loud.
Play isn’t what you left behind. It’s what brings you back to life.
This is BOW: Bold. Original. Women.
Play sets us free.
So welcome to the fun rebellion.
JOIN THE BOW LIST
Want in on early access, sneak peeks, and behind-the-scenes chaos? Our list gets it first. Sign up for the Kickstarter drop and become part of the fun rebellion.
ABOUT BOW TOYS
Founded by two not-so-regular mums with seven kids between us, BOW is a rebellion against beige. We mix playful femininity, culture, fashion-forward design, and storytelling into brands that feel personal, collectible, and impossible to ignore.
We’re building our own universe, starting with Moodlings. And you get to say you were here first.
